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Samsung, moves up the release date of Galaxy Note 3

GALAXY_S_4_Unpacked_JK_Shin_1

Caption :  As Samsung Electronics thought that it is diffcult to increase the mobile market share only with Galaxy S4. it advances the release of Galaxy Note 3 and derivate models such as Galaxy S4 mini and Galaxy S4 Zoom in order to create various market demands in the second half of this year.

Samsung Electronics starts a broadscale inventory adjustment of components next month.

It is the first time for Samsung to carry out the inventory adjustment only half year after starting a business of smart phone. It can be said that Samsung Electronics tries to fully rebalance the strategy of launching products in the second half.

According to ETnews, Samsung mobile communication division starts to cut monthly production of Galaxy S4 by 10~15% in the second half year and antedates the date to discontinue Galaxy S3 series.

Orders of components for Galaxy S4 in July is only 6,500,000 that is only half of which in May. Even though the supply of the components seemed to rise to 1,000,000 in April and 1,220,000 in May respectively, it has been on downturn from June.

Not long ago, Samsung Electronics radiated its confidence with Galaxy S4. Samsung Electronics co-CEO Shin Jong-kyun countered JP Morgan that expressed its recent concern of gloomy forecasts on sales of the Samsung Galaxy S4 by saying that sales of the Galaxy S4 have yet to lose its upward momentum.

However, numbers of Galaxy S4 purchased on the front market are heavily distinguished from inventory of components so that this caused problems in Supply Chain Management. This is why Samsung Electronics started the middle inventory adjustment breaking a existing custom.

As Samsung Electronics thought that it is diffcult to increase the mobile market share only with Galaxy S4. it advances the release of Galaxy Note 3 and derivate models such as Galaxy S4 mini and Galaxy S4 Zoom in order to create various market demands in the second half of this year.

Samsung plans to concentrate production, marketing, and resources in the most popular model resolutely killing off low purchased model.

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